WARHAMMER Global Ident

WARHAMMER IDENT I scored the company and media production logo “Ident” for Games Workshop’s massive WARHAMMER gaming and science fiction brand. Games Workshop, is a British manufacturer of miniature wargames, based in Nottingham, England. They are a billion dollar market valued company, as well as a top performing member of the FTSE250 index. As a global science fiction and fantasy brand, they have millions of dedicated, passionate fans. I’m one of them. In fact, I’ve been a lifelong fan all things WARHAMMER: their games, their miniatures, their novels, and their incredible world building. Over the years, I’ve become friends with many of the creative geniuses at Games Workshop: sculptors, painters, designers, authors. So it was an incredible honor when Games Workshop asked me to score their new company logo, to be the SOUND of their public identity. This was a massive undertaking, with creative and technical challenges. On the creative side, there was the daunting task of tackling the question of ‘What Is Warhammer?’, as well as the long history of the brand, and trying to distil that into a clear, concise essence. A single musical gesture of just 16 seconds that encapsulates all of it. 40 years of Games[…]